Thursday, March 17, 2011

New Hippies: The Art of Doing Absolutely Nothing

Oxygen is a brand known for its distinct approach to style and design. They go by the latest fashion trends, but always spices up their clothes with a little flavor and twist. This season, Oxygen has something up its sleeve again. 

Summer is all about the usual nautical, floral, and bohemian looks. Oxygen's Spring-Summer Campaign, "New Hippies: The Art of Doing Absolutely Nothing," shows off a fresh summer aesthetic - cropped, sheer, altered pieces, plus photographic shirts in 100% cotton, but still keeping that "devil-may-care" attitude everyone loves about the summer season. 

This campaign is all about chilling out and looking good effortlessly. Master the Art of Doing Nothing by donning new cuts and clean lines, just like how a New Hippie would. 





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xx, Vern

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